The Creche Attitude Group operates a network of more than 200 kid nurseries across France. As parents drop off their babies and go about their daily work routine, The Creche Attitude group sought to create a bond between parents and babies and digitally connect the nursery with the families.
A mobile app proved to be the best vehicle to bring to let parents know what is going on at their kid's nursery and provide them with a feel-good reassurance that their kids are doing well.
With their personalized login, parents have daily access the picture albums featuring their kids, the news of the nursery and add to their calendar the different birthday parties. They can even download and pay their monthly invoices off the app.
On a daily basis and at about the time parents get home, they receive a push notification that takes them directly to their kid's pictures and ascertain their feeling of reassurance.