KTO TV is broadcasting religious topical programs. As an increasingly majority of their viewers are going mobile, KTO TV was keen to reach out to them on their smartphones. We enabled KTO to bring their videos across all the devices and to increase customer retention by offering a companion app that allows access to KTO programs anytime and anywhere.
The core concept of the app was to have the KTO TV channel exists in its own rights on mobile. What the KTO viewer gets on T, he would get it on his smartphone, if not more. We focused on the most desired features : Live TV streaming, TV listings with direct links to the corresponding videos, topical videos, up to the minute video news. In the process, we fully integrated the You Tube API into the MobyView platform.
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